Jim Goodmon
Jim Goodman

Over the nearly 40 years that CEO and Board Chairman James Fletcher “Jim” Goodmon has led Capitol Broadcasting Company, it has become a media industry leader with award-winning local programming and public service; a technology innovator and change agent; as well as leader in efforts to revive downtowns, particularly in Durham and Rocky Mount.

During his oversight of the A.J. Fletcher Foundation, Goodmon as Board Chairman, has established it as an unwavering advocate for the arts, education and social justice.

His devotion to the community where he grew up has put him in the forefront of efforts to transform the Dix campus in Raleigh into a downtown park and leading early efforts to establish statewide early childhood education in North Carolina.

Goodmon is driven by devotion to his community, commitment to public good and empowering those who work with him to exceed their potential.

Capitol Broadcasting traces its roots to a small AM radio station Goodmon’s grandfather, A.J. Fletcher helped start. Today, Capitol Broadcasting Company is among the most innovative broadcasters in the nation. It was the first to broadcast in High Definition and the first to offer a High Definition local newscast.

Under Goodmon’s leadership, Capitol Broadcasting’s WRAL was among an early adopter to the use of electronic news gathering – and the use of mobile units, satellite trucks and helicopters to cover live breaking news. He was quick to recognize potential of the internet that’s enabled WRAL.com to become one of the leading local news sites in the nation with creative and effective deployment of social media platforms. That focus on embracing cutting-edge innovation continues through the use of drones and renewable energy.

A commitment to journalistic excellence isn’t limited to award-winning news and public affairs operations, but also through efforts to develop and nurture those in communications and media professions.

Goodmon and the Fletcher Foundation provide backing for an education reporting fellowship through the UNC School of Media and Journalism as well as support for up-to-date broadcast labs for the school. The CBC-UNC Diversity Fellowship Program also provides college seniors pursuing broadcasting careers with intensive hands-on experience in WRAL’s newsroom. He was the first president of the UNC-TV Foundation that helped provide new facilities for the state’s public television station.

Similarly, Goodmon’s led efforts to improve and upgrade facilities and reporting for WUNC public radio – including helping establish a broadcast facility in Durham’s American Tobacco Campus, a Capitol Broadcasting Company property. At the UNC School of the Arts, the A.J. Fletcher Opera Institute is a training program for exceptional young singers and collaborative pianists that offers highly personalized and in depth training for graduate and undergraduate students.

Part and parcel to Capitol Broadcasting Company’s ownership of the Durham Bulls minor league baseball team has been its development of the American Tobacco Campus in downtown Durham. The two efforts are catalysts to the revival of downtown Durham. Similarly, the company’s development of the Rocky Mount Mills is helping bring life back to downtown Rocky Mount.

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